Website chatbot
Consultations, request capture, product navigation, and handing the dialogue to a manager.
We build chatbots for websites, messengers, and internal systems: consultations, lead qualification, requests, support, notifications, AI answers, and integrations with CRM, ERP, and a knowledge base.
A bot can follow strict business scenarios, use an AI model, or combine both approaches with a handoff to a human operator.
A chatbot should solve a specific process, not just answer a few preset phrases. Before development we define the audience, channels, data sources, dialogue rules, integrations, and the moment when the conversation should pass to a human.
Consultations, request capture, product navigation, and handing the dialogue to a manager.
Lead qualification, solution matching, contact capture, and creating a deal or request.
Answers to typical questions, ticket status, knowledge-base search, and escalation.
LLM/RAG answers over a corporate knowledge base and data, with limits and control.
Help for employees: information search, requests, internal processes, and notifications.
Shared business logic across several channels when official APIs are available.
A website bot can be embedded as a widget or a separate dialog UI. The main page content stays independent of the widget: the SEO landing does not load an external chat widget just for the page.
For Telegram-specific functionality — commands, inline buttons, Mini Apps, Telegram payments, and channel architecture — we use a separate Telegram bots page.
Read more: Telegram bot development.
Integration with WhatsApp, MAX, or other channels is possible only when an official API, a suitable provider account, and an allowed business scenario exist. We do not promise channel support before checking current documentation and provider limits.
If the bot works in several channels, business logic and conversation state should be separated from channel adapters so scenarios are not duplicated for each messenger.
For requests, payments, status changes, data confirmation, and other critical operations we use deterministic steps and server-side validation. An LLM must not change critical data on its own without a controlled tool/action layer.
An AI bot can understand free text, classify a request, use a knowledge base, and form an answer. The model must operate within set bounds and have clear fallback and hand-off scenarios.
Broader than a conversational interface: AI and business automation.
For answers over internal documentation we can use retrieval: documents are indexed, relevant fragments are selected for the query, and the model forms an answer from them. Do not store all documents in the prompt at once.
The bot can read data from CRM, ERP, a knowledge base, the website, a personal account, a catalog, and other systems. For each action we define what the bot may only read and what it is allowed to change.
A chatbot can create a lead, contact, deal, ticket, or task in CRM and attach structured dialogue context.
See also CRM development.
If the bot shows order status, stock, or a document from ERP, authorization and ownership checks must happen on the server. Data must not be returned only by an ID the user sent.
For a store the bot can help pick a product, find an order, file a return request, or send the user to checkout. A full transaction is implemented only through a controlled backend flow.
See also online store development.
A qualification scenario collects only the needed fields, asks clarifying questions, and passes structured data to a manager. Do not ask the user to re-enter information already obtained from CRM or a form.
There must be a clear handoff: the user asks for an operator, the bot is uncertain, the request is sensitive, or a business rule requires a human.
Store conversation state on the server or in a reliable session layer. Do not rely only on UI widget state if the dialogue is tied to a request, order, or business process.
For personal data, channel identity must be linked to the user account in a safe way: login, a one-time code, deep-link verification, or another approved mechanism.
Enable long-term memory only for needed data and with a clear retention policy. Do not keep the entire conversation forever “just in case”.
An AI model must not have unlimited direct database access. Actions are implemented as limited server-side tools/functions with schema validation, permissions, and an audit log.
An AI chatbot needs protection against attempts to change system instructions, obtain secret data, or force a forbidden action. Authorization and permissions are always checked outside the model.
If the bot has no confirmed data, it should say the information is unavailable, ask a clarifying question, or pass the request to a human. Do not hide uncertainty behind a confident invented answer.
For a given business we define allowed topics, forbidden actions, answer format, and cases of mandatory escalation.
We log technical events, tool calls, integration errors, and handoff, but we do not record API keys, passwords, or extra personal data.
If employees need to change FAQ, scenarios, or the knowledge base without a release, we create a limited management interface and content versioning. A business user should not edit the system prompt without control.
The bot may send notifications only within the rules of a given channel and user consent. Do not design mass messaging without provider API limits.
If a payment scenario is needed, we use official channel payment mechanisms or a redirect to a protected checkout. Payment secrets and status confirmation stay on the backend only.
For file uploads we define allowed MIME types, size limits, security checks when needed, storage policy, and access rights. Private files must not be available via a guessable URL.
A public chatbot endpoint must be protected from spam, bot loops, and excessive AI/API quota use. We use rate limiting, quotas, and observability.
We separate the channel adapter, conversation orchestration, business rules, AI provider, tools/actions, integrations, and storage. That lets us change the model or channel without rewriting the whole product.
Connecting external systems: API integrations.
A chatbot as a software product is part of software development.
Do not bind core business logic to a single AI vendor SDK. We create an adapter/service layer if the project may replace the model or use several providers.
Before launch we define which data is sent to an external AI provider and whether personal or internal data may be sent there. This page does not give legal guarantees without a separate review of a given provider’s terms.
A website widget should make response status, cancel generation, retry, ask a human, and error states clear. Do not block the main site with a heavy widget bundle.
The SEO landing does not load a real AI SDK and live chatbot before interaction unless needed. Hero and main content should have a fast LCP and minimal JS.
We define the task, audience, channels, data, and KPI.
We design intents, flows, fallback, and handoff.
We define CRM/ERP/API/tool actions and permissions.
We implement backend, adapters, UI, and AI/RAG when needed.
We check scenarios, edge cases, security, hallucinations, and API failures.
We launch, collect real unknown intents, and improve the bot flow.
An MVP should cover 1–2 specific business scenarios and include a handoff. Do not add dozens of intents and AI features before checking which requests users actually send.
Cost depends on channels, the number of scenarios, AI/RAG, integrations, authorization, payments, admin, analytics, and reliability requirements.
After analyzing the task we define the first version and prepare a staged estimate.
A custom chatbot is needed where a ready-made builder does not cover business logic, integrations, authorization, an AI knowledge base, or control of critical actions.
Before changes we analyze current scenarios, webhook/backend, state storage, API integrations, message logs, and provider limits. Do not rewrite everything without a technical assessment.
Cost depends on channels, scenarios, AI features, integrations, authorization, admin, and reliability requirements.
Yes. The bot can work as a web widget and connect to CRM, a knowledge base, and internal systems.
Yes. We can connect LLM and RAG, but critical actions run through controlled server-side functions and access rights.
Yes. Handoff can start on a user request, low confidence, or business rules.
Yes. Through an API the bot can create requests, get statuses, and work with allowed data.
Yes. Telegram has a dedicated page with Telegram-specific functionality.
Yes. First we run a technical audit of current scenarios, backend, integrations, and channel limits.
Tell us where the bot should work, which questions it should solve, and which systems it should connect to. We will help define the scenario, integrations, and first-version scope.